Breakthrough marketing plans : how to stop wasting time and start driving growth /
By: Calkins, Tim
Material type:
BookPublisher: New York, NY : Palgrave Macmillan, 2008.Description: xi, 172 p. : ill ; 24 cm.ISBN: 023060756X; 9780230607569; 0230607578; 9780230607576Subject(s): Marketing -- PlanningDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 CA BR (Browse shelf) | Available | T0034831 |
Total holds: 0
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| 658.802 BR CO Contemporary strategic marketing / | 658.802 BR CO Competitive marketing strategy : dynamic manoeuvring for competition. | 658.802 BU MA Marketing to the new majority : strategies for a diverse world / | 658.802 CA BR Breakthrough marketing plans : how to stop wasting time and start driving growth / | 658.802 CA BR Breakthrough marketing plans : | 658.802 CH IN Integrated marketing communications / | 658.802 CH IN Integrated marketing communications |
Includes bibliographical references (p. [163]-166) and index.