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Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2007.Edition: 9th edDescription: xvii, 774 p. : ill ; 27 cmISBN:
  • 0470050764 (cloth)
  • 9780470050767
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .A14 2007
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Holdings
Item type Current library Call number Status Date due Barcode
CRS University of Wollongong in Dubai Closed Reserve 658.83 AA MA (Browse shelf(Opens below)) Available T0034993
REGULAR University of Wollongong in Dubai Main Collection 658.83 AA MA (Browse shelf(Opens below)) Available T0034995
Browsing University of Wollongong in Dubai shelves, Shelving location: Closed Reserve Close shelf browser (Hides shelf browser)
658.8 KO MA Marketing management 658.8 LO SE Services marketing : 658.8 ZE SE Services marketing : 658.83 AA MA Marketing research / 658.83 BE MA Marketing metrics : 658.83 MA ES Essentials of marketing research : 658.8342 SO CO Consumer behavior :

Includes bibliographical references and index.

MARK201 MARK202

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