Includes index.

Preface; Thank you; 01 Business in the age of disruption; 'I wouldn't start from here'; The world has changed; It's time to ask the hard questions; Remember what is not changing; Change is a threat at a core level; Self-disruption; We're in the age of innovation as distraction; The depth of change is underestimated; The only certainty now is uncertainty; It's time to focus on people; Key topics to inspire; It's time for action; References; --
PART ONE Change in context; 02 The electrical revolution that never was; The hard sell of electricity; Electrification of factories The line drive systemThe electrical shift; Enter the group drive; Thinking driven by economists; The real change: re-imagining factories around electricity; What can we learn from all this?; References; 03 The three eras of technology; The three phases; The pre-electricity age; The post-electricity age; The pre-computer age; The mid-computer age; The post-computer age; The shortening cycles; The pre-digital age; The mid-digital age; The post-digital age; How can businesses leverage the power of the post-digital age?; Reference; 04 Unleashing the power of the paradigm shift A new theory for disruption power of the paradigm shift; Design as evolutionary funnels; Avoiding the local maximum; The paradigm leap in action; Leaps in design paradigms surround us; The lesson from the paradigm shift: we have to break the rules; Don't let expertise or success kill you; Being different is scary; Don't apply old thinking to new eras; Don't apply old models to new eras; Ignore most future models; References; +++. --
PART TWO Unleashing the power of now; 05 Digital transformation; An era of bolted-on change; Onions; The communications layer: the outermost layer The marketing layer: supporting communications product layer: what you make; The process layer: the how; Mission; A prioritization framework for innovation; It's pretty easy to innovate at the edge; Innovation at the marketing level; Applying new thinking at the process layer: the how; Deeper transformation: companies built with new thinking at the core; Digitization vs digital transformation; Create new value propositions; Reference; 06 Starting your disruption; What is your risk level?; How vital is this change?; Establishing a role; Establishing a time to change; Four ways to change

"Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to be the best at the digital transformation. Change across the business is accelerating, but the lifespan of companies is decreasing. Life is more unpredictable than ever, and leaders are facing a growing abundance of decisions to make, data to process and technology that threatens to disrupt even the most established business models. These are the forces that could destroy your company but, with the right strategy in place, they could also help you transform it into a market leader. Digital Darwinism is a guiding hand through the turbulence of this moment, offering practical strategies as well as an ambitious call-to-action that lights a fire underneath complacency and inspires creative change. In this book, Tom Goodwin shines a light into the future by exploring technology, society and the lessons of the past so that you can understand how to adapt, what to embrace and what to ignore. Goodwin proves how every assumption the business world has previously made about "digital" is wrong in order to revolutionize your mindset: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism"--