Luxury online : styles, systems, strategies
By: Okonkwo, Uch
Publisher: Hampshire : Palgrave Macmillan, c2010.Description: xxiv, 360 p. : ill. ; 24 cm.ISBN: 9781349364176Subject(s): Online strategy | Luxury brands | Luxury industryDDC classification: 658.872 OK LU| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 OK LU (Browse shelf) | Available | April2019 | T0062017 |
, Shelving location: Main Collection Close shelf browser
Foreword Author's Note Acknowledgement Preface: Online, Yet Not Inline Introduction: Who is Afraid of the Internet? Connected Luxury e-People are Real People Web 2.0. (or Whatever you Choose to Call it) Is REAL! Luxury Communications, the 'e' Way The e-Experience: Creating More Than a Luxury Website The New Reality of Luxury e-Marketing and e-Branding Selling a 'Dream' Online Beyond the Internet: Technology& Innovation for Luxury Luxury Best& Worst Practices Online Epilogue: Interview with Uche Okonkwo
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.