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Entrepreneurship and innovation /

By: Mazzarol, Tim
Title By: Reboud, Sophie
Publisher: Prahran, Tilde Publishing and distribution, c2017.Description: viii, 462 p. : ill. ; 26 cm.ISBN: 9780734612250Subject(s): Entrepreneurship | InnovationDDC classification: 658.421 MA EN
Summary:
Provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. This title provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.
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Provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. This title provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.

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