Global marketing : foreign entry, local marketing, & global management /
By: Johansson, Johny K
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2009.Edition: 5th ed.Description: xix, 662 p. : ill ; 29 cm.ISBN: 9780073381015 (alk. paper); 0073381012 (alk. paper)Subject(s): Export marketing | Export marketing -- ManagementDDC classification: 658.8/4
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.848 JO GL (Browse shelf) | Available | T0035160 |
Total holds: 0
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| 658.848 GL OB Global marketing management : a casebook. | 658.848 IN TE International and global marketing : concepts and cases / | 658.848 IN TE International and global marketing : concepts and cases / | 658.848 JO GL Global marketing : foreign entry, local marketing, & global management / | 658.848 KO GL Global marketing management / | 658.848 KO GL Global marketing management / | 658.848 KO GL Global marketing management / |
Includes bibliographical references and indexes.