Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods /

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BookPublisher: Milwaukee, Wis. : ASQ Quality Press, 2008.Edition: 3rd ed.Description: xxiii, 287 p. : ill ; 24 cm.ISBN: 9780873897433; 0873897439Subject(s): Consumer satisfaction -- Statistical methods | QuestionnairesDDC classification: 658.8/12

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.812 HA ME (Browse shelf)	Available		T0035161

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Previous	658.812 GU MA Managing customers as investments : the strategic value of customers in the long run /	658.812 GU TO Total relationship marketing : /	658.812 HA CU Customer service : a practical approach /	658.812 HA ME Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods /	658.812 HA RE Relationship marketing : perspective, dimensions and contexts /	658.812 HE VA The value profit chain : treat employees like customers and customers like employees /	658.812 HI PR Pricing for profit : how to develop a powerful pricing strategy for your business /	Next

Includes bibliographical references (p. 275-280) and index.

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