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The customer centric enterprise : advances in mass customization and personalizaton

Title By: Tseng, Mitchell M, 1947- [Edited by] | Piller, Frank T, 1969- [Edited by]
Material type: BookSeries: Springer Nature Book Archives Millennium (2000-2004).Publisher: Berlin ; New York : Springer, c2003.Description: xii, 535 p. : ill. ; 24 cm.ISBN: 9783540024927Subject(s): Flexible manufacturing systems | Product management | Marketing -- Management | Customer relations | Relationship marketingDDC classification: 658.503 CU ST
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Includes bibliographical references.

Machine derived contents note: Heading Towards Customer Centric Enterprises.- Mass Customization and Personalization.- Customer Centric Design and Development.- Interfacing and Integrating the Customer.- Customer Centric Manufacturing.- Applying Mass Customization to the Fashion Industry.- New Directions.

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