Small cities with big dreams : creative placemaking and branding strategies
By: Richards, Greg
Title By: Duif, Lian
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 659.2930776 RI SM (Browse shelf) | Available | June2019 | T0062457 |
, Shelving location: Main Collection Close shelf browser
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659.290704 MA JO Journalism and PR : unpacking 'spin', stereotypes and media myths | 659.2930776 KO TO Tourism marketing for cities and towns : | 659.2930776 PA CI City branding and new media : linguistic perspectives, discursive strategies and multimodality | 659.2930776 RI SM Small cities with big dreams : | 659.293632 LE PO Policing and media : public relations, simulations and communications / | 659.2936320971 SC PO Policing and social media : social control in an era of new media | 659.29629454 SC MA Marketing the moon : the selling of the Apollo lunar program / |
Small cities, big challenges -- Creating opportunities with limited resources -- Placemaking process: putting things on the move -- The art of collaboration: finding external partners and keeping them on board -- Governance: the art of getting things done -- Marketing and branding the small city -- Impacts and effects: reaping the rewards and counting the costs -- Tempo: good placemaking takes time -- Lessons for other places: critical success factors in the 's-Hertogenbosch story.
How can small cities make an impact in a globalizing world dominated by 'world cities' and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resource, and initiate development. Placemaking has become an essential tool for driving urban development that is sensitive to the needs of communities. This volume examines the development of creative placemaking practices that can help to link small cities to external networks, stimulate collaboration and help them make the most of the opportunities presented by the knowledge economy. The authors argue that the adoption of more strategic, holistic placemaking strategies that engage all stakeholders can be a successful alternative to copying bigger places. Drawing on a range of examples from around the world, they analyse small city development strategies and identify key success factors. This book focuses on the case of 's-Hertogenbosch, a small Dutch city that used cultural programming to link itself to global networks and stimulate economic, cultural, social and creative development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city--back cover.