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E-business and e-commerce management : strategy, implementation and practice /

By: Chaffey, Dave, 1963-
Material type: BookPublisher: Harlow, England ; New York : FT Prentice Hall, 2009.Edition: 4th ed.Description: xxxii, 764 p. : col. ill ; 27 cm.ISBN: 9780273719601 (pbk. : alk. paper); 0273719602 (pbk. : alk. paper)Program: IACT906Subject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.8/72 | 651.8
Summary:
Undergraduates in business, e-business, e-commerce information systems, and e-marketing courses are the intended audience of this text. The twelve chapters cover the fundamentals, strategy and applications, and implementation techniques related to e- business management. Each chapter utilizes case studies, short activities, self-assessment exercises, and three types of questions (discussion, essay, and examination-style) to supplement material. Updates in this third edition include references to new e-business technology; information on global legislation regulating privacy, data protection, and accessibility; and expanded coverage of online marketing communications techniques. Each book includes an exclusive code for accessing additional materials on the web. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.872 CH EB (Browse shelf) Available T0041138
REGULAR University of Wollongong in Dubai
Main Collection 		658.872 CH EB (Browse shelf) Available T0035277
Total holds: 0

Includes bibliographical references and index.

Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.

Undergraduates in business, e-business, e-commerce information systems, and e-marketing courses are the intended audience of this text. The twelve chapters cover the fundamentals, strategy and applications, and implementation techniques related to e- business management. Each chapter utilizes case studies, short activities, self-assessment exercises, and three types of questions (discussion, essay, and examination-style) to supplement material. Updates in this third edition include references to new e-business technology; information on global legislation regulating privacy, data protection, and accessibility; and expanded coverage of online marketing communications techniques. Each book includes an exclusive code for accessing additional materials on the web. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com.

IACT906

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