Running across Europe : the rise and size of one of the largest sport markets
Title By: Scheerder, Jeroen [Edited by] | Breedveld, Koen [Edited by] | Borgers, Julie [Edited by]
Material type:
BookPublisher: New York : Palgrave Macmillan, c2015.Description: xxix, 268 p. : maps, ill. ; 22 cm.ISBN: 9781137446367Subject(s): Running -- Europe | Running -- Social aspects -- Europe | Running -- Economic aspects -- EuropeDDC classification: 613.7172094 RU NN Online resources: Location Map | Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 613.7172094 RU NN (Browse shelf) | Available | June2019 | T0062627 |
Includes bibliographical references and index.
Who is doing a run with the running boom? The growth and governance of one of Europe's most popular sports activities / Jeroen Scheerder, Koen Breedveld and Julie Borgers -- Belgium (Flanders): trends and governance in running / Julie Borgers, Steven Vos, and Jeroen Scheerder -- Denmark: running for the sake of running? A profile and segmentation of runners / Peter Forsberg -- England: the governance and history of running, the decision to run, and trends in running participation / Andrew Spiers, Spencer Harris, Angela Charlton and Peter Smale -- Finland: from elite running to mass running events / Hanna Vehmas and Jukka Lahti -- Germany: running participation, motivation and images / Kirstin Hallmann, Christoph Breuer and Sören Dallmeyer -- Greece: mass running, a new trend from ancient times? / Leonidas Petridis -- Hungary: the popularisation and expansion of amateur running culture / Szilvia Perényi -- The Netherlands: rising participation rates, shifting segments / Paul Hover, Harold van der Werff and Koen Breedveld -- Slovenia: the case of Ljubljana marathon participants / Mojca Doupona Topi? and Samo Rauter -- Spain: a sociological analysis of the evolution and characteristics of running / Ramon Llopig-Goig and Anna Vilanova -- Running across Europe: the way forward / Koen Breedveld, Jeroen Scheerder and Julie Borgers.
Analyzing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons, and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost, and health.