Political marketing : principles and applications
By: Lees-Marshment, Jennifer
Title By: Conley, Brian | Elder, Edward | Pettitt, Robin | Raynauld, Vincent | Turcotte, Andre
Material type:
BookPublisher: New York : Routledge, c2019.Edition: 3rd ed.Description: xviii, 266 p. : ill. ; 25 cm.ISBN: 9780815353225Subject(s): Campaign management | Political campaigns | Marketing -- Political aspectsDDC classification: 324.73 LE PO Online resources: Location Map
Summary:
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 324.73 LE PO (Browse shelf) | Available | July2019 | T0062686 |
Total holds: 0
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| 324.6208691096 BO GR Grounding leadership ethics in African diaspora and election rights | 324.73 JO NE Negative politocal advertising : | 324.73 LE PO Political marketing : | 324.73 LE PO Political marketing : | 325 KA MO Moving millions : | 325 OX FO The Oxford handbook of the politics of international migration / | 325.09 CA AG The age of migration : |
"Second edition published by Routledge 2014"--T.p. verso.
Includes bibliographical references and index.
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.