This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last eight years — Investigating how social media can be used to generate value for brands beyond customer relationship purposes. The skilled authors explore how social media users co-create value for businesses, influence other consumers, and generate electronic word-of-mouth (eWOM) — providing insights from practitioners and academics. This book goes further than .simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behavior, online marketing, and e-commerce.