The design imperative : the art and science of design management
By: Chen, Steven
Publisher: Cham, Switzerland : Palgrave Macmillan, c2019.Description: ix, 233 p. : ill. ; 22 cm.ISBN: 9783030087333Subject(s): ManagementDDC classification: 658.5 CH DE
Summary:
This book examines how to optimize design management processes to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight into how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.5 CH DE (Browse shelf) | Available | July2019 | T0062693 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
This book examines how to optimize design management processes to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight into how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.