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Performance management in retail and the consumer goods industry : best practices and case studies

Title By: Buttkus, Michael [Edited by] | Eberenz, Ralf [Edited by]
Publisher: Cham, Switzerland : Springer, c2019.Description: xv, 442 p. : ill. ; 25 cm.ISBN: 9783030127299Subject(s): Retail trade -- Management | Consumer goods -- ManagementDDC classification: 658.4 PE RF
Summary:
This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.
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This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.

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