Essentials of business analytics : an introduction to the methodology and its applications
Title By: Pochiraju, Bhimasankaram [Edited by] | Seshadri, Sridhar [Edited by]
Material type:
BookSeries: International Series in Operations Research & Management Science,Publisher: Cham : Springer, c2019.Description: xvi, 980 p. : col. ill. ; 25 cm.ISBN: 9783319688367Subject(s): Operations research | Statistics | Big data | Operations Research/Decision Theory | Statistics for Business, Management, Economics, Finance, Insurance | Big Data/AnalyticsDDC classification: 658.4032 ES SE | Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4032 ES SE (Browse shelf) | Available | Oct2019 | T0062924 |
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| 658.403072 ZI BU Business research methods / | 658.4032 CH LE Learning for action : a short definitive account of soft systems methodology and its use for practitioner, teachers, and students / | 658.4032 CH SE Secrets of the moneylab : how behavioral economics can improve your business / | 658.4032 ES SE Essentials of business analytics : | 658.4032 FL BU Business and competitive analysis : effective application of new and classic methods | 658.4032 HI IN Introduction to operations research / | 658.4032 HI IN Introduction to operations research / |
Chapter 1. Introduction -- Chapter 2. Data Collection -- Chapter 3. Data Management - Relational Database Systems (RDBMS) -- Chapter 4. Big Data Management -- Chapter 5. Data Visualization -- Chapter 6. Statistical Methods-Basic inferences -- Chapter 7. Statistical Methods-Regression -- Chapter 8. Advanced Regression Analysis -- Chapter 9. Text Analytics -- Chapter 10. Simulation -- Chapter 11. Introduction to Optimization -- Chapter 12. Forecasting Analytics -- Chapter 13. Count Data Regression -- Chapter 14. Survival Analysis -- Chapter 15. Machine Learning (Unsupervised) -- Chapter 16. Machine Learning (Supervised) -- Chapter 17. Deep Learning -- Chapter 18. Retail Analytics -- Chapter 19. Marketing Analytics -- Chapter 20. Financial Analytics -- Chapter 21. Social Media and Web Analytics -- Chapter 22. Healthcare Analytics -- Chapter 23. Pricing Analytics -- Chapter 24. Supply Chain Analytics -- Chapter 25. Case study: Ideal Insurance -- Chapter 26. Case study: AAA Airline -- Chapter 27. Case study: Informedia Solutions -- Chapter 28. Appendix 1: Introduction to R -- Chapter 29. Appendix 2: Introduction to Python -- Chapter 30. Appendix 3: Probability and Statistics.-.
This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters. The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text. Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.