Brand royalty : how the world's top 100 brands thrive & survive /
By: Haig, Matt
Material type:
BookPublisher: London ; Philadelphia, PA : Kogan Page, 2006, c2004.Edition: Pbk. ed.Description: vi, 329 p ; 22 cm.ISBN: 9780749448264 (pbk.); 0749448261 (pbk.)Subject(s): Brand name products -- Management | Brand name products | Brand name products -- Management | Brand name productsDDC classification: 658.8/27
Summary:
Examines some of the world's best known brands to identify the factors that make a brand successful, exploring the secrets of their success and offering brand managers and marketers practical advice on improving their own brands.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 HA BR (Browse shelf) | Available | T0035395 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. [319]-320) and index.
Reference and Research Book News.
Examines some of the world's best known brands to identify the factors that make a brand successful, exploring the secrets of their success and offering brand managers and marketers practical advice on improving their own brands.
Adult Follett Library Resources.