Analyzing media messages : using quantitative content analysis in research
By: Riffe, Daniel
Title By: Lacy, Stephen | Fico, Frederick | Watson, Brendan R
Series: Routledge communication series.Publisher: London : Routledge, c2019.Edition: 4th ed.Description: ix, 224 p. : ill. ; 23 cm.ISBN: 9781138613980Subject(s): Content analysis (Communication) | Mass media -- Research -- Methodology | Mass media -- Statistical methods | PSYCHOLOGY / Social Psychology | LANGUAGE ARTS & DISCIPLINES / CommunicationDDC classification: 302.23014 RI AN Online resources: Location MapItem type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 302.23014 RI AN (Browse shelf) | Available | Jan2020 | T0063207 |
, Shelving location: Main Collection Close shelf browser
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302.2301 BA ME Media and journalism : | 302.2301 BE ME Media analysis techniques / | 302.23014 RI AN Analyzing media messages : | 302.23014 RI AN Analyzing media messages : | 302.23019 GI ME Media psychology / | 302.2303 PA EN Encyclopedia of mass media and communication : | 302.2303 PA EN Encyclopedia of mass media and communication : |
Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts.