Escaping the build trap : how effective product management creates real value
By: Perri, Melissa
Material type:
BookPublisher: Sebastopol, CA : O'Reilly, 2018.Description: xvi, 180 p. : ill. ; 23 cm.ISBN: 9781491973790Subject(s): Product management | Customer relations | Success in businessDDC classification: 658.5 PE ES
Summary:
"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small."
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.5 ME ES (Browse shelf) | Available | Feb2020 | T0063384 |
Total holds: 0
Includes index. Formerly CIP. Uk
"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small."