How to write a marketing plan /
By: Westwood, John
Material type:
BookSeries: Creating success.Publisher: London ; Philadelphia : Kogan Page, 2006.Edition: 3rd ed.Description: vi, 129 p. : ill ; 22 cm.ISBN: 9780749445546 (pbk.); 0749445548 (pbk.)Other title: Write a marketing plan.Subject(s): Marketing -- Management | Marketing -- ManagementDDC classification: 658.8/02
Summary:
A practical, step-by-step guide to writing a marketing plan, covering the marketing audit, objectives, strategies, action plans, distribution, promotion and budgets, and writing and presenting the plan. Includes exercises.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WE HO (Browse shelf) | Available | T0035460 |
Total holds: 0
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| 658.802 WA MA Marketing strategy : a decision-focused approach / | 658.802 WA MA Marketing strategy : a decision-focused approach / | 658.802 WA MA Marketing finance : turning marketing strategies into shareholder value | 658.802 WE HO How to write a marketing plan / | 658.802 WE MA Market segmentation : | 658.802 WE MA Market segmentation : | 658.802 WE SA Sales and marketing the six sigma way / |
"The Sunday Times.".
Includes bibliographical references (p. [126]-129).
A practical, step-by-step guide to writing a marketing plan, covering the marketing audit, objectives, strategies, action plans, distribution, promotion and budgets, and writing and presenting the plan. Includes exercises.
Adult Follett Library Resources.