Digital transformation in business and society : theory and cases
Title By: George, Babu P [Edited by] | Paul, Justin [Edited by]
Material type: BookPublisher: Switzerland : Palgrave, c2020.Description: xvii, 300 p. : ill. ; 22 cm.ISBN: 9783030082765Subject(s): Big data | Information technology -- Economic aspects | Big data -- Social aspects | Internet marketing | Digital electronics -- Social aspects | Consumer behavior -- Data processingDDC classification: 303.4833 DI GI Online resources: Location MapItem type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 303.4833 DI GI (Browse shelf) | Available | Nov2019 | T0063534 |
, Shelving location: Main Collection Close shelf browser
303.4833 CU IN The Internet : | 303.4833 DI GI Digital media and political engagement worldwide : | 303.4833 DI GI Digital state : | 303.4833 DI GI Digital transformation in business and society : | 303.4833 DO DI Divining a digital future : | 303.4833 EA NE Networks, crowds, and markets : | 303.4833 EC ON Economics and information systems / |
The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.