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Entrepreneurship the Disney way

By: Goldsby, Michael G
Title By: Mathews, Rob
Material type: BookPublisher: New York : Routledge, c2019.Description: xi, 308 p. : ill. ; 25 cm.ISBN: 9781138737556Subject(s): Businessmen -- United States | Entrepreneurship | Creative ability in business -- United StatesDDC classification: 658.421 GO EN
Summary:
This book focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history. Outlining the specific processes of the company, Goldsby and Mathews provide the reader with the tools they need to embrace their own entrepreneurial leadership style, to lead effectively, to be more innovative, and to build a successful organization.
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This book focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history. Outlining the specific processes of the company, Goldsby and Mathews provide the reader with the tools they need to embrace their own entrepreneurial leadership style, to lead effectively, to be more innovative, and to build a successful organization.

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