Zucked : waking up to the Facebook catastrophe
By: McNamee, Roger
Material type: BookPublisher: New York : Penguin Press, 2019.Description: 336 pages ; 24 cm.ISBN: 9780008319007Subject(s): Zuckerberg, Mark, 1984- -- Influence | Zuckerberg, Mark, 1984- | Zuckerberg, Mark 1984- -- Influence | Online social networks -- Political aspects -- United States | Disinformation -- United States | Propaganda -- Technological innovations | Disinformation | Influence (Literary, artistic, etc.) | Politics and government | Social aspects | POLITICAL SCIENCE / Political Process / Media & Internet | POLITICAL SCIENCE / Propaganda | TECHNOLOGY & ENGINEERING / Social Aspects | Online social networks -- Political aspects -- United States | Propaganda -- Technological innovations | Disinformation -- United StatesDDC classification: 302.30285 MC ZU Online resources: Location MapItem type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 302.30285 MC ZU (Browse shelf) | Available | Nov2019 | T0063691 |
, Shelving location: Main Collection Close shelf browser
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302.30285 KR BU Building successful online communities : | 302.30285 LI DI Disconnecting with social networking sites | 302.30285 LO SO Social media metrics secrets : | 302.30285 MC ZU Zucked : | 302.30285 MU TW Twitter : | 302.30285 PA PR The promiscuity of network culture : | 302.30285 SE DI Digital life on Instagram : |
Includes bibliographical references (pages [313]-320) and index.
The strangest meeting ever -- Silicon valley before Facebook -- Move fast and break things -- The children of Fogg -- Mr Harris and Mr McNamee go to Washington -- Congress gets serious -- The Facebook way -- Facebook digs in its heels -- The pollster -- Cambridge Analytica changes everything -- Days of reckoning -- Success? -- The future of society -- The future of you.
"If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder--or been better for his fund's bottom line--than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he no longer could. Zucked is McNamee's insider reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform has empowered some very bad actors. Then, even more unsettling, he finds that Zuckerberg and Sheryl Sandberg are politely unwilling to share his concerns. And then comes the election of Donald Trump and a parade of horrific news about Facebook's role in the 201 election. To McNamee's shock, Facebook's leaders continue to duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue. Soon he and a dream team of Silicon Valley technologists are charging into the fray to raise consciousness about the existential threat of Facebook--and, more broadly, the persuasion architecture of the attention economy--to our public health and to our political order. Zucked is both an enthralling personal narrative and a larger tale of an unmoored business sector inadvertently creating a political and cultural crisis with new tools that summon the darker angels of our nature. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us."--Dust jacket.