Uprising : how to build a brand--and change the world--by sparking cultural movements /
By: Goodson, Scott
Material type:
BookPublisher: New York : McGraw-Hill, c2012.Description: xiii, 256 p. : ill. ; 24 cm.ISBN: 9780071782821; 0071782826Subject(s): Branding (Marketing) | Social movementsDDC classification: 658.802 GO UP
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 GO UP (Browse shelf) | Available | Feb2020 | T0063706 |
Total holds: 0
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| 658.802 FU ND Fundamentals of public relations and marketing communications in Canada / | 658.802 GE EV Events as a strategic marketing tool / | 658.802 GL OB Global marketing strategies for the promotion of luxury goods | 658.802 GO UP Uprising : | 658.802 GR GR The green marketing manifesto / | 658.802 GR GR The green marketing manifesto / | 658.802 HA ND Handbook of marketing decision models / |
Includes bibliographical references and index.