Designing B2B brands : lessons from Deloitte and 195,000 brand managers
By: Martinez Onaindia, Carlos
Title By: Resnick, Brian
Material type:
BookPublisher: Hoboken, N.J. : Wiley, 2013.Description: xiii., 209 p. : ill. ; 29 cm.ISBN: 9781118457474Subject(s): Branding (Marketing) -- Management | Brand name products -- Management | Logos (Symbols) -- Design | Trademarks -- Design | Corporate image | Industrial marketing -- ManagementDDC classification: 658.827 MA DE
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 MA DE (Browse shelf) | Available | Feb2020 | T0063715 |
Total holds: 0
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| 658.827 LI BR Brand sense : sensory secrets behind the stuff we buy / | 658.827 LU BR Brands : the logos of the global economy / | 658.827 LU XU Luxury brands in emerging markets | 658.827 MA DE Designing B2B brands : | 658.827 MA ON The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / | 658.827 MO EA Eating the big fish : how challenger brands can compete against brand leaders / | 658.827 MO EA Eating the big fish : how challenger brands can compete against brand leaders / |
Includes index.