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New venture creation : a framework for entrepreneurial start-ups

By: Burns, Paul
Material type: BookPublisher: London : Palgrave, 2018.Edition: 2nd ed.Description: xliii, 483 p. : col. ill. ; 26 cm.ISBN: 9781352000504 :Subject(s): New business enterprises | Business planningDDC classification: 658.11 BU NE Online resources: Location Map
Summary:
This is the textbook students need to create a successful business plan. With its innovative New Venture Creation Framework, the book progresses through three phases: Research, Business model development, and Launch and validation. Each phase is broken down into a number of key stages, covering everything a budding entrepreneur should consider. Featuring international Case insights from real businesses, video and audio interviews with entrepreneurs, and a fictional running case study, this practical text will prove indispensable. However, this is not just a how-to-do-it book, but a why-you-do-it book, uncovering the research behind the practice through Academic insights. This innovative textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter entrepreneurship modules and as a practical guide for anyone who wants to launch a business.
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Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.11 BU NE (Browse shelf) Available Feb2020 T0063750
Total holds: 0

Previous edition: 2014.

"Online resource available"--front cover.

Includes bibliographical references and indexes.

This is the textbook students need to create a successful business plan. With its innovative New Venture Creation Framework, the book progresses through three phases: Research, Business model development, and Launch and validation. Each phase is broken down into a number of key stages, covering everything a budding entrepreneur should consider. Featuring international Case insights from real businesses, video and audio interviews with entrepreneurs, and a fictional running case study, this practical text will prove indispensable. However, this is not just a how-to-do-it book, but a why-you-do-it book, uncovering the research behind the practice through Academic insights. This innovative textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter entrepreneurship modules and as a practical guide for anyone who wants to launch a business.

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