Formerly CIP. Uk

Includes bibliographical references and indexes.

• Cover; Title Page; Copyright Page; Dedication; Brief Contents; Contents; Preface; PART 1: Decision to Become an Entrepreneur; CHAPTER 1 Introduction to Entrepreneurship; Opening Profile-SuperJam: The Classic Entrepreneurial Story; Introduction to Entrepreneurship; What Is Entrepreneurship and Why Is It Important?; Why Do People Become Entrepreneurs?; Be Their Own Boss; Pursue Their Own Ideas; Pursue Financial Rewards; Characteristics of Successful Entrepreneurs; Passion for the Business; Product/Customer Focus; WHAT WENT WRONG? Prim: How a Lack of Passion and Resolve Can Kill a Business.
• Tenacity Despite FailureExecution Intelligence; Common Myths About Entrepreneurs; SAVVY ENTREPRENEURIAL FIRM: Start-Up Incubators and Accelerators: A Smart Way of Gaining Access to Mentors, Partners, Investors, and Other Critical Start-up Resources; Myth 1: Entrepreneurs Are Born, Not Made; Myth 2: Entrepreneurs Are Gamblers; Myth 3: Entrepreneurs Are Motivated Primarily by Money; Myth 4: Entrepreneurs Should Be Young and Energetic; Myth 5: Entrepreneurs Love the Spotlight; Types of Start-Up Firms.
• PARTNERING FOR SUCCESS: Partnering with -College Students via Campus Ambassador and Campus Rep ProgramsChanging Demographics of Entrepreneurs; Women Entrepreneurs; Minority Entrepreneurs; Senior Entrepreneurs; Millennial Entrepreneurs; The Positive Effects of Entrepreneurship and Entrepreneurial Firms; Economic Impact of Entrepreneurial Firms; Entrepreneurial Firms' Impact on Society; Entrepreneurial Firms' Impact on Larger Firms; The Entrepreneurial Process; Decision to Become an Entrepreneur (Chapter 1); Developing Successful Business Ideas (Chapters 2-6).
• Moving from an Idea to an Entrepreneurial Firm (Chapters 7-10)Managing and Growing an Entrepreneurial Firm (Chapters 11-15); Developing Skills for Your Career; Chapter Summary; Key Terms; Review Questions; Application Questions; You Be the VC 1.1; You Be the VC 1.2; CASE 1.1; CASE 1.2; Endnotes; PART 2: Developing Successful Business Ideas; CHAPTER 2 Recognizing Opportunities and Generating Ideas; Opening Profile-WIIVV: Solving Foot Pain and Fatigue via Custom Fitted 3D Printed Insoles; The Differences Between Opportunities and Ideas; Three Ways to Identify Opportunities; Observing Trends.
• Solving a ProblemSAVVY ENTREPRENEURIAL FIRM: Careem: Mobilizing a Solution to a Problem; Finding Gaps in the Marketplace; WHAT WENT WRONG? Why a Company That Solved a Problem with a Great Product Went Out of Business; Personal Characteristics of the Entrepreneur; Prior Industry Experience; Cognitive Factors; Social Networks; Creativity; Techniques for Generating Ideas; Brainstorming; Focus Groups; Library and Internet Research; PARTNERING FOR SUCCESS: Want Help Converting a Business Idea into a Profitable Company? Find a Mentor; Other Techniques; Chapter Summary; Key Terms; Review Questions.

For courses in entrepreneurship. Teach the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures.