Essentials of business research methods
By: Hair, Joe F
Title By: Celsi, Mary | Money, Arthur | Samouel, Philip | Page, Michael
Material type:
BookPublisher: New York : Routledge, c2016.Edition: 3rd ed.Description: xi, 494 p. : ill. ; 24 cm.ISBN: 9780765646132Subject(s): Business -- ResearchDDC classification: 650.072 HA ES Online resources: Location Map
Summary:
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 650.072 HA ES (Browse shelf) | Available | Feb2020 | T0063814 |
Total holds: 0
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| 650.072 CO BU Business research : | 650.072 HA ES Essentials of business research methods / | 650.072 HA ES Essentials of business research methods / | 650.072 HA ES Essentials of business research methods | 650.072 HA RE Research methods for business | 650.072 HA RE Research methods for business | 650.072 KE BU Business research projects: |
Includes bibliographical references and index.
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.