The role of origin of fame in influencer branding : a comparative analysis of German and Russian consumers
By: Sinnig, Julia
Material type:
BookSeries: Innovatives MarkenmanagementPublisher: Wiesbaden : Springer Gabler, 2020.Description: xxiii, 316 p. : ill. ; 22 cm.ISBN: 9783658275433; 365827543XSubject(s): Consumers' preferences -- Germany | Consumers' preferences -- Russia | Social media -- Economic aspectsDDC classification: 658.8342 SI RO
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 SI RO (Browse shelf) | Available | Dec2019 | T0064011 |
Total holds: 0
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| 658.8342 SH CU Customer behavior : a managerial perspective / | 658.8342 SH CU Customer behavior : Consumer behavior and beyond / | 658.8342 SH CU Customer behavior : Consumer behavior and beyond / | 658.8342 SI RO The role of origin of fame in influencer branding : | 658.8342 SO CO Consumer behavior : buying, having, and being / | 658.8342 SO CO Consumer behavior : buying, having, and being / | 658.8342 SO CO Consumer behavior : buying, having, and being / |
"Dissertation University at Bremen, 2019."
Includes bibliographical references.