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Cross-cultural management

By: Ngyuen-Phuong-Mai, Mai, 1976-
Material type: BookPublisher: New York, NY : Routledge, 2019.Description: xviii, 337 pages ; 26 cm.ISBN: 9781138304659; 9781138304666Subject(s): Diversity in the workplace | Personnel management | Intercultural communicationDDC classification: 658.3008 NG CR
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Includes index.

Globalization: evolutionary roots and contemporary version -- The driving forces of diversity -- The tree of culture, evolutionary and practical -- The dynamics of culture -- Fear-free cross-cultural management -- Think global, plan local, act individual -- Change management: creating culture and evolving yourself -- Bias management -- Diversity management -- Cross-cultural motivation -- Cross-cultural leadership -- Cross-cultural business communication -- Cross-cultural negotiation -- Cross-cultural marketing.

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