Cross-cultural marketing : theory, practice and relevance /
By: Burton, Dawn
Material type:
BookPublisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009.Description: 319 p ; 24 cm.ISBN: 9780415448925 (hbk.); 0415448921 (hbk.); 9780415448932 (pbk.); 041544893X (pbk.)Subject(s): Marketing | Multiculturalism | Minority consumersDDC classification: 658.80089
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.80089 BU CR (Browse shelf) | Available | T0035757 |
Total holds: 0
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| 658.80076 PR OF Professional diploma in marketing : study text : the marketing planning process | 658.80076 PR OF Professional certificate in marketing : study text : assessing the marketing environment | 658.80076 PR OF Professional Diploma in Marketing : study text : managing marketing | 658.80089 BU CR Cross-cultural marketing : theory, practice and relevance / | 658.80094 LA MA Market-driven management : strategic and operational marketing / | 658.80096 MA RK Marketing management and strategy : an African casebook / | 658.800973 HA MA Marketing mistakes and successes / |
Includes bibliographical references and index.
Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.