Database marketing : analyzing and managing customers /
By: Blattberg, Robert C
Title By: Kim, Pyŏng-do | Neslin, Scott A
Material type: BookSeries: International series in quantitative marketing ; 18.Publisher: New York : Springer, 2008.Description: xxiv, 871 p. : ill ; 25 cm.ISBN: 9780387725789 (hbk. : alk. paper)Subject(s): Database marketing | Consumer profilingDDC classification: 658.8/72Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 BL DA (Browse shelf) | Available | T0035766 |
Total holds: 0
Includes bibliographical references (p. 801-845) and index.