Global marketing management /
By: Kotabe, Masaaki
Title By: Helsen, Kristiaan
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2008.Edition: 4th ed.Description: xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.ISBN: 9780471755272 (pbk. : alk. paper); 0471755273 (pbk. : alk. paper)Program: MGMT389Subject(s): Export marketing -- Management | International business enterprises -- Management
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 KO GL (Browse shelf) | Available | T0035768 |
Total holds: 0
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| 658.84 KE GL Global marketing | 658.84 KL ST Strategic electronic marketing : managing e-business / | 658.84 KL ST Strategic electronic marketing : managing e-business / | 658.84 KO GL Global marketing management / | 658.84 KO GL Global marketing management / | 658.84 KO GL Global marketing management / | 658.84 KO GL Global marketing management |
Includes bibliographical references and index.
MGMT389