Search engine marketing /
By: Ramos, Andreas
Title By: Cota, Stephanie
Material type:
BookPublisher: New York : McGraw-Hill, c2009.Description: xx, 267 p. : ill., maps ; 24 cm.ISBN: 9780071597333 (pbk. : alk. paper); 0071597336Subject(s): Internet marketing | Web search engines | Communication in marketing | Internet advertising | Electronic commerce | Internet marketing | Web search engines | Advertising | Electronic commerceDDC classification: 658.8/72
Summary:
A comprehensive guide to search engine marketing that covers the buying cycle, Unica, KPIs, analytics, Google, search engine optimization, pay-per click, and other related topics.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 RA SE (Browse shelf) | Available | T0035790 |
Total holds: 0
Includes index.
A comprehensive guide to search engine marketing that covers the buying cycle, Unica, KPIs, analytics, Google, search engine optimization, pay-per click, and other related topics.
Adult Follett Library Resources.