Principles and practice of marketing
By: Jobber, David
Title By: Ellis-Chadwick, Fiona
Publisher: London : McGraw-Hill, c2020.Edition: 9th ed.Description: xxx, 831 p. : ill. ; 27 cm.ISBN: 9781526847232Subject(s): MarketingDDC classification: 658.8 JO PR
Summary:
The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 JO PR (Browse shelf) | Available | Mar2020 | T0064318 |
Total holds: 0
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| 658.8 JO PR Principles and practice of marketing / | 658.8 JO PR Principles and practice of marketing / | 658.8 JO PR Principles and practice of marketing | 658.8 JO PR Principles and practice of marketing | 658.8 KA LU The luxury strategy : | 658.8 KA LU The luxury strategy : | 658.8 KA SE Services marketing management : an international perspective / |
The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change