Digital luxury : transforming brands & consumer experiences
By: Batat, Wided
Material type:
BookPublisher: London : Sage, 2019.Description: xvi, 258 p. ; ill. ; 25 cm.ISBN: 9781526483560; 1526483564Subject(s): Luxuries -- Internet marketing | Luxuries -- Marketing | Branding (Marketing) | Brand name products | Brand name products | Branding (Marketing) | Luxuries -- MarketingDDC classification: 658.827 BA DI
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BA DI (Browse shelf) | Checked out | June2020 | 10/07/2021 | T0064680 |
Total holds: 0
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| 658.827 AA BU Building strong brands / | 658.827 AN BR Brand America : the mother of all brands / | 658.827 BA BR Brand meaning / | 658.827 BA DI Digital luxury : | 658.827 BE HO How cool brands stay hot : branding to Generation Y / | 658.827 BH PE Personality not included : why companies lose their authenticity--and how great brands get it back / | 658.827 BL BR Brand love is not enough : |
Includes bibliographical references (pages 239-249) and index.
The digital luxury experience revolution -- Realms of the digital luxury experience -- Digital luxury experience: what's next?