Global marketing management : a casebook.
By: Quelch, John A
Title By: Quelch, John A | Bartlett, Christopher A
Material type:
BookPublisher: Mason, OH : Thomson/South-Western, c2006.Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett.Description: viii, 680 p. : ill ; 24 cm.ISBN: 0324322844 (alk. paper)Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8/4
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.848 GL OB (Browse shelf) | Available | T0035935 |
Total holds: 0
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| 658.848 DO GL Global marketing strategy / | 658.848 DO IN International marketing strategy : analysis, development, and implementation / | 658.848 GH IN International marketing / | 658.848 GL OB Global marketing management : a casebook. | 658.848 IN TE International and global marketing : concepts and cases / | 658.848 IN TE International and global marketing : concepts and cases / | 658.848 JO GL Global marketing : foreign entry, local marketing, & global management / |
Includes bibliographical references.