How to brand nations, cities and destinations : a planning book for place branding /
By: Moilanen, Teemu
Title By: Rainisto, Seppo K
Material type:
BookPublisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2009.Description: ix, 202 p. : ill ; 25 cm.ISBN: 9780230220928; 0230220924Subject(s): Place marketing | City promotionDDC classification: 910.68/8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 910.688 MO HO (Browse shelf) | Available | T0035945 |
Total holds: 0
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| 910.688 AD VA Advances in tourism destination marketing : | 910.688 AD VA Advances in tourism destination marketing : | 910.688 MI MA Marketing in travel and tourism | 910.688 MO HO How to brand nations, cities and destinations : a planning book for place branding / | 910.688 MO MA Marketing and managing tourism destinations | 910.688 MO MA Marketing and managing tourism destinations | 910.688 MO MA Marketing and managing tourism destinations |
Includes bibliographical references (p. 189-196) and index.