Services marketing management : a strategic perspective/
By: Kasper, Hans
Title By: Helsdingen, Piet van | Gabbott, Mark
Material type:
BookPublisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006.Edition: 2d ed.Description: xvii, 554 p : ill ; 26 cm.ISBN: 0470091169 (pbk. : alk. paper); 9780470091166Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- ManagementDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KA SE (Browse shelf) | Available | T0036385 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KA SE (Browse shelf) | Available | T0035947 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8 KA LU The luxury strategy : | 658.8 KA LU The luxury strategy : | 658.8 KA SE Services marketing management : an international perspective / | 658.8 KA SE Services marketing management : a strategic perspective/ | 658.8 KA SE Services marketing management : a strategic perspective/ | 658.8 KE GU Gurus on marketing / | 658.8 KE LL Kellogg on marketing / |
Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.