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Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott.
Material type:
TextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006.Edition: 2d edDescription: xvii, 554 p : ill ; 26 cmISBN: - 0470091169 (pbk. : alk. paper)
- 9780470091166
- 658.8 22
- HD9980.5 .K375 2006
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KA SE (Browse shelf(Opens below)) | Available | T0036385 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KA SE (Browse shelf(Opens below)) | Available | T0035947 |
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| 658.8 KA LU The luxury strategy : | 658.8 KA SE Services marketing management : | 658.8 KA SE Services marketing management : | 658.8 KA SE Services marketing management : | 658.8 KE GU Gurus on marketing / | 658.8 KE LL Kellogg on marketing / | 658.8 KE MA Marketing. |
Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.
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