Stanford video [videorecording] : advertising and the for-profit site /
By: Hills, David
Material type:![](/opac-tmpl/lib/famfamfam/VM.png)
Summary:
To be successful, advertising on the web has to be a seamless part of the consumer experience. David Hills explains how to evaluate the effectiveness of your pay-per-click campaign, and how to earn revenue from your site providing visitors with relevant advertising.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
DVD | University of Wollongong in Dubai Main Collection | 005.72 HI ST (Browse shelf) | Available | T0029777 |
Total holds: 0
Playing time : 48 mins.
To be successful, advertising on the web has to be a seamless part of the consumer experience. David Hills explains how to evaluate the effectiveness of your pay-per-click campaign, and how to earn revenue from your site providing visitors with relevant advertising.