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Stanford video [videorecording] : marketing strategies to drive traffic to your site /

By: McGee, Ulla
Material type: Visual materialSeries: Best practices for your website. Publisher: Palo Alto, CA : Kantola Production, 2006.Description: [ ] p.Other title: Marketing strategies to drive traffic to your site.Subject(s): Marketing strategies | Acquisition | Web marketing performance
Summary:
People use the web differently from the way they use other media- and your marketing strategy has to reflect this reality. Ulla McGee explains how to narrow your objectives, refine your message, and measure your actual web marketing performance.
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Playing time : 43 mins.

People use the web differently from the way they use other media- and your marketing strategy has to reflect this reality. Ulla McGee explains how to narrow your objectives, refine your message, and measure your actual web marketing performance.

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