New luxury management : creating and managing sustainable value across the organization edited by Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini
Material type: TextSeries: Palgrave advances in luxuryPublication details: Cham : Springer, c2018.Description: 1 volume : ill. col. ; 21 cmISBN:- 9783319417264
- 658.8 NE WL
Item type | Current library | Call number | URL | Status | Date due | Barcode | |
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eBook | University of Wollongong in Dubai eBook | 658.8 NE WL (Browse shelf(Opens below)) | More online. | Available | T0065319 |
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658.8 KO MA Marketing management | 658.8 KO PR Principles of marketing | 658.8 KO PR Principles of marketing | 658.8 NE WL New luxury management : | 658.802 HO MA Marketing strategy and competitive positioning | 658.802 HO MA Marketing strategy & competitive positioning | 658.802 HO MA Marketing strategy and competitive positioning |
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
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