Digital marketing : Strategy, implementation and practice
By: Chaffey, Dave
Title By: Ellis-Chadwick, Fiona
Material type:
BookPublisher: Harlow : Pearson Education, c2022.Edition: 8th ed.Description: xxvii, 702 p. : 27 cm.ISBN: 9781292400969Program: MARK901Other title: Digital marketing : strategy, implementation and practice.Subject(s): Internet marketing | Online marketingDDC classification: 658.87202854678 CH DI Online resources: Ebook | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| eBook | University of Wollongong in Dubai eBook | 658.87202854678 CH DI (Browse shelf) | Available | T0065470 |
Includes bibliographical references and index.
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
MARK901