Social marketing : principles and practice for delivering global change
By: Hastings, Gerard
Title By: Domegan, Christine
Material type: BookPublisher: Routledge, c2023.Edition: 4th ed.Description: 373 p.ISBN: 9781032059662Subject(s): Social marketingDDC classification: 658.8 HA SO Online resources: EbookItem type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
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eBook | University of Wollongong in Dubai eBook | 658.8 HA SO (Browse shelf) | Available | T0065516 |
, Shelving location: eBook Close shelf browser
658.575 CR NE New products management | 658.7 RO DI Distribution : | 658.8/27 Strategic brand management : | 658.8 HA SO Social marketing : | 658.8 KO MA Marketing management | 658.8 KO PR Principles of marketing | 658.8 KO PR Principles of marketing |
Includes bibliographical references and index.
"Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this 4th edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings, and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how then it will help you apply this in a health, social and ecological context. If you come from a social science, public health, or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings"--