Consumer behavior : buying, having, and being
By: Solomon, Michael R
Material type:
BookPublisher: Harlow : Pearson, c2023.Edition: 14th global ed.Description: 640 p. : col. ill. ; 28 cm.ISBN: 9781292452340Program: MARK936Subject(s): Consumer behaviorDDC classification: 658.8342 SO CO Online resources: Ebook | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| eBook | University of Wollongong in Dubai eBook | 658.8342 SO CO (Browse shelf) | Available | T0065640 |
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| 658.83 BE MA Marketing metrics : | 658.83 MA MA Marketing research : | 658.834 PA MA Marketing analytics : | 658.8342 SO CO Consumer behavior : | 658.84 CA IN International marketing | 658.872 AR MU Multichannel marketing : | 658.872 DR EC eCommerce: |
Includes bibliographical references and index.
Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
MARK936