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New products management Merle Crawford, Anthony Di Benedetto

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill Education, c2021.Edition: 12th edDescription: xx, 588 p. : ill. ; 24 cmISBN:
  • 9781260575088
Subject(s): DDC classification:
  • 658.575 CR NE
Online resources: Summary: Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book.
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Item type Current library Call number Status Date due Barcode
eBook University of Wollongong in Dubai eBook 658.575 CR NE (Browse shelf(Opens below)) Available T0065643


Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book.

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