New products management
By: Crawford, Merle
Title By: Di Benedetto, Anthony
Material type:
BookPublisher: New York, NY : McGraw-Hill Education, c2021.Edition: 12th ed.Description: xx, 588 p. : ill. ; 24 cm.ISBN: 9781260575088Program: MARK956Subject(s): New products -- ManagementDDC classification: 658.575 CR NE Online resources: Ebook | Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
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| eBook | University of Wollongong in Dubai eBook | 658.575 CR NE (Browse shelf) | Available | T0065643 |
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| 658.5 HE OP Operations management | 658.5 SL OP Operations management | 658.514 TI MA Managing innovation : | 658.575 CR NE New products management | 658.7 RO DI Distribution : | 658.8/27 Strategic brand management : | 658.8 HA SO Social marketing : |
Machine generated contents note: ch. 1 The Strategic Elements of Product Development --
Setting --
The Importance of New Products --
Globalization and New Product Development --
How Product Development Is Different --
What Is a New Product, and What Leads to Success? --
Does This Field of Activity Have a Unique Vocabulary? --
Does the Field of New Products Offer Careers? --
The Strategic Elements of Product Development --
The Basic New Products Process --
The Other Strategic Elements --
Product Development in Action --
Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book.
MARK956