Pricing perspectives : marketing and management implications of new theories and applications /
Title By: Rothenberger, Sandra | Siems, Florian | European Pricing and Marketing Conference (1st : 2007 : Innsbruck, Austria)
Material type:
BookPublisher: Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008.Description: xv, 230 p. : ill ; 23 cm.ISBN: 9780230207226 (alk. paper); 0230207227 (alk. paper)Subject(s): PricingDDC classification: 658.8/16
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.816 PR IC (Browse shelf) | Available | T0036162 |
Total holds: 0
"Highlights many of the new perspectives and developments in pricing presented and discussed during the [1st European Pricing and Marketing Conference ]"--Intro.
Includes bibliographical references and indexes.