Advertising 2.0 : social media marketing in a web 2.0 world /
By: Tuten, Tracy L
Material type:
BookPublisher: Westport, CT : Praeger, 2008.Description: viii, 202 p. : ill ; 24 cm.ISBN: 9780313352966 (pbk. : alk. paper); 0313352968Other title: Advertising two point o.Subject(s): Internet advertising | Internet marketing | Branding (Marketing) | Online social networks | Advertising | Internet marketing | Brand name products -- Marketing | Social networkingDDC classification: 659.14/4 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.144 TU AD (Browse shelf) | Available | T0036177 |
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 187-198) and index.
Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
Explores the advertising options available for online advertisers using the Web 2.0 environment, with examples of companies using each option and practical suggestions for their application.
Adult Follett Library Resources.